eyes wide shut

'Good artists copy, great artists steal.' - Picasso

Reality check

metaconscious:

Eizo, a manufacturer of medical imaging equipment, has released a revealing new calendar to promote their wares.  The Eizo X-Ray Pin-Up Calendar is at once hilarious and inventive, a most creative way of promoting their brand to their clientele and beyond.  Hats off to BUTTER, the Berlin-based advertising agency who came up with this little stroke of genius for Eizo.

(via The Coolist)

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