February 2012
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January 2012
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November 2011
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October 2011
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September 2011
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August 2011
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This is final. The chair stays in the bathroom, we are too old to be puking from...
– Texts From Last Night
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The truth about sales.
Roger: You can't sell a product without first making people feel bad.
Nick: Why not?
Roger: Because it's a substitution game. You have to remind them that they're missing something from their lives. Everyone's missing something, right?
Nick: I guess.
Roger: Trust me. And when they're feeling sufficiently incomplete, you convince them your product is the only thing that can fill the void. So instead of taking steps to deal with their lives, instead of working to root out the real reason for their misery, they go out and buy a pair of cargo pants.
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Advertising is based on one thing- happiness. And do you know what happiness is?...
– Don Draper in “Mad Men” (via elnellis)